Via dei Mulini: Boutiques and Ceramics
Via dei Mulini: Boutiques and Ceramics is one of the narrated stops on the self-guided Positano audio walking tour in Gingerguide. Plan about ~60 min here. Press play at the spot for its two to three minute story, or ask the AI guide anything about it.
- Type market
- Suggested visit ~60 min
- Positano Positano guide
About Via dei Mulini: Boutiques and Ceramics
The main stepped shopping lane descending from the main road to the beach, lined with fashion boutiques that created the famous Positano beach fashion style in the 1960s, ceramic shops, and local food stores.
Via dei Mulini (Street of the Mills, named for the water mills that once operated on this watercourse) is the principal shopping street of Positano, descending in a series of steps from the SP145 main coastal road at the top of the village to the Spiaggia Grande at the bottom. The street is lined with boutiques selling clothing in the Positano style, lightweight, brightly coloured, often incorporating hand-printed fabrics, that became internationally fashionable in the 1960s when Positano attracted a creative and wealthy international clientele including Jackie Kennedy, Sophia Loren, Franco Zeffirelli, and various members of the European and American artistic and social elite. The phrase "Moda Positano" (Positano Fashion) came to describe a specific aesthetic: colourful, casual, Mediterranean, associated with summer leisure and luxury. The street also contains ceramics shops selling the hand-painted plates, tiles, and decorative objects characteristic of this coast, and several good food shops. Walking down Via dei Mulini is one of the primary experiences of Positano, the combination of the Mediterranean light, the colourful shop fronts, the bougainvillea overhead, and the sea glimpsed at the bottom gives it a quality that is at once touristic and genuinely beautiful.
Did you know? The Capri pant, the fitted, cropped trouser that became one of the most recognisable fashion items of the 1950s and 1960s, was actually designed not in Capri but by the German-American designer Sonja de Lennart in 1948. However, the trousers became so associated with the Capri-Positano-Sorrento coastal lifestyle that they permanently took the name of the island.
How long should you spend at Via dei Mulini: Boutiques and Ceramics?
Plan about ~60 min at Via dei Mulini: Boutiques and Ceramics. That is enough to take it in and hear its narrated story; stay longer if it grabs you. The tour is self-guided, so there is no rush.
Is Via dei Mulini: Boutiques and Ceramics worth visiting?
Via dei Mulini: Boutiques and Ceramics is one of the 12 sights the Gingerguide team researched and narrated in Positano, so it earns a place on a self-guided walk. Its story explains why it matters, and you can ask the AI guide anything the story leaves open.
Nearby stops in Positano
Hear the story of Via dei Mulini: Boutiques and Ceramics
Preview the Positano tour free in the Gingerguide app.