Allianz Stadium & Juventus Museum
On Gingerguide's self-guided Turin audio tour, Allianz Stadium & Juventus Museum is a stop worth about ~120 min. Stand in front of it, press play for a short narrated story, and put any follow-up question to the built-in AI guide.
- Type landmark
- Suggested visit ~120 min
- Turin Turin guide
About Allianz Stadium & Juventus Museum
Juventus FC's modern 41,000-seat stadium (opened 2011), the first privately owned stadium in Italy, with the J|Museum tracing the club's 36 league titles and European glory.
Juventus FC, La Vecchia Signora, the Old Lady, is one of the most successful football clubs in history and Turin's most globally recognisable export. The club was founded in 1897 by a group of Turin school students and has won Italy's Serie A championship a record 36 times, as well as two European Cups/Champions Leagues. The Allianz Stadium was opened in September 2011 as Italy's first privately owned, purpose-built football stadium, a modern 41,507-seat arena designed by Populous. It replaced the crumbling old Stadio delle Alpi. The J|Museum, housed within the stadium complex, is one of the most impressive football museums in Europe: an immersive, technology-rich presentation of Juventus's 125-year history, with trophies on display, memorabilia from legendary players (Platini, Del Piero, Zidane, Ronaldo), original match kits, and interactive exhibits. Stadium tours give access to the changing rooms, the players' tunnel, and pitchside.
Did you know? Juventus has won the Serie A title 36 times, but their record nine consecutive titles (2012-2020) remains unique in Italian football history.
How much time do you need at Allianz Stadium & Juventus Museum?
Around ~120 min works well for Allianz Stadium & Juventus Museum — time to look properly and listen to its story on the spot. Linger if you like; nothing on a self-guided walk is on a clock.
Should you stop at Allianz Stadium & Juventus Museum?
Yes — Allianz Stadium & Juventus Museum made the cut as one of 22 places the Gingerguide team researched and narrated across Turin. The story tells you why it is worth the stop, and the AI guide fills in anything you still wonder.
Nearby stops in Turin
Hear the story of Allianz Stadium & Juventus Museum
Preview the Turin tour free in the Gingerguide app.