Harrods
On Gingerguide's self-guided London audio tour, Harrods is a stop worth about ~60 min. Stand in front of it, press play for a short narrated story, and put any follow-up question to the built-in AI guide.
- Type landmark
- Suggested visit ~60 min
- London London guide
About Harrods
The world's most famous luxury department store, occupying an entire block in Knightsbridge with 330 departments across seven floors.
Harrods is the world's most famous department store, occupying a 1-million-square-foot building in Knightsbridge. Founded in 1849 by Charles Henry Harrod as a small grocery shop, it has grown into a temple of luxury shopping with 330 departments across seven floors.
The store's motto is "Omnia Omnibus Ubique", All Things for All People, Everywhere. The Egyptian Escalator and the ornate Food Halls are iconic. At night, the building is illuminated by 12,000 light bulbs on its facade.
Harrods has sold everything from live animals (including a baby elephant to Ronald Reagan) to aeroplanes. Today it attracts over 15 million visitors a year, many simply coming to admire the building and its famous Food Halls.
Did you know? Harrods started in 1849 as a small grocery shop with two assistants and now covers over 1 million square feet.
How much time do you need at Harrods?
Around ~60 min works well for Harrods — time to look properly and listen to its story on the spot. Linger if you like; nothing on a self-guided walk is on a clock.
Should you stop at Harrods?
Yes — Harrods made the cut as one of 41 places the Gingerguide team researched and narrated across London. The story tells you why it is worth the stop, and the AI guide fills in anything you still wonder.
Nearby stops in London
Hear the story of Harrods
Preview the London tour free in the Gingerguide app.