10 Corso Como & Corso Como District
10 Corso Como & Corso Como District is one of the narrated stops on the self-guided Milan audio walking tour in Gingerguide. Plan about ~90 min here. Press play at the spot for its two to three minute story, or ask the AI guide anything about it.
- Type market
- Suggested visit ~90 min
- Milan Milan guide
About 10 Corso Como & Corso Como District
Milan's most fashionable street and home to 10 Corso Como, a legendary concept store founded by Carla Sozzani that revolutionised luxury retail with its fusion of fashion, art, photography, design, music, food, and accommodation in a single courtyard complex.
10 Corso Como, founded by Carla Sozzani in 1990, is one of the most influential retail concepts in the history of fashion, the original and most celebrated concept store, a forerunner of the multi-brand, multi-category luxury retail model that has since become ubiquitous globally. Located in a former garage courtyard just north of the Porta Garibaldi area, the complex combines a curated fashion and design boutique, an art gallery with rotating photography and art exhibitions, a bookshop, a music room, a restaurant with terrace, a café, and three boutique hotel rooms. The store's distinctive black-and-white painted courtyard with outdoor seating has become one of Milan's iconic gathering places. The surrounding Corso Como street is lined with independent restaurants, cocktail bars, and fashion boutiques, and the adjacent Porta Garibaldi area connects to the Porta Nuova district.
Did you know? 10 Corso Como is widely credited as the world's first concept store, predating the concept store format by nearly a decade in most global markets. It inspired the creation of concept stores worldwide, from Dover Street Market in London to Opening Ceremony in New York.
How long should you spend at 10 Corso Como & Corso Como District?
Plan about ~90 min at 10 Corso Como & Corso Como District. That is enough to take it in and hear its narrated story; stay longer if it grabs you. The tour is self-guided, so there is no rush.
Is 10 Corso Como & Corso Como District worth visiting?
10 Corso Como & Corso Como District is one of the 32 sights the Gingerguide team researched and narrated in Milan, so it earns a place on a self-guided walk. Its story explains why it matters, and you can ask the AI guide anything the story leaves open.
Nearby stops in Milan
Hear the story of 10 Corso Como & Corso Como District
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