Capri Fashion and Via Camerelle
Capri Fashion and Via Camerelle features on the Gingerguide audio walk through Capri. Give it roughly ~60 min: enough to look, hear a two to three minute story on the spot, and ask the AI guide whatever the story leaves open.
- Type market
- Suggested visit ~60 min
- Capri Capri guide
About Capri Fashion and Via Camerelle
Capri has been a symbol of luxury and fashion since the 1950s, Via Camerelle is the island's luxury shopping street, and the Capri sandal artisans who make custom leather sandals to order represent a living artisanal tradition that predates the modern fashion industry.
Capri's fashion identity has two distinct components: the high-end luxury retail of Via Camerelle, and the artisanal tradition of the Capri sandal makers. Via Camerelle is a narrow lane connecting the Piazzetta to the Gardens of Augustus, lined with boutiques of international luxury fashion houses, Gucci, Prada, Cartier, Hermès, Dolce & Gabbana and their neighbours, making it one of the most concentrated stretches of luxury retail in the Mediterranean. The island has attracted the international fashion world since the 1950s when it became part of the circuit of glamorous Mediterranean destinations frequented by celebrities and the international jet set. The second component is more interesting: the artisan sandal makers who have been producing custom leather sandals in small workshops on Capri for at least a century. These craftsmen (and increasingly craftswomen) measure your foot, select the leather, and construct a sandal to your foot shape while you wait or return. The best-known sandal workshops are in the lanes near the Piazzetta. The combination of international luxury brands and individual artisans producing handmade goods defines the dual character of Capri's commercial identity.
Did you know? The Capri sandal tradition is ancient, Roman sandals found in archaeological sites show the same basic construction principles (leather straps attached to a leather or wooden sole) that the island's craftsmen still use today. The specific "Capri sandal" style as a fashion item became famous in the 1950s and 1960s when it was worn by celebrities and photographed by fashion magazines.
How long is a visit to Capri Fashion and Via Camerelle?
Set aside roughly ~60 min for Capri Fashion and Via Camerelle. That covers a good look and the narrated story, and because you set the pace you can always stay on.
Is Capri Fashion and Via Camerelle worth your time?
Capri Fashion and Via Camerelle is among the 15 narrated highlights the Gingerguide team chose for Capri, so it is worth a look. Hear the story for the context, then ask the AI guide for anything more.
Nearby stops in Capri
Hear the story of Capri Fashion and Via Camerelle
Preview the Capri tour free in the Gingerguide app.